In Autumn/Winter 2022, UGG introduced FEELS LIKE UGG, a new campaign exploring the tactile and emotional experiences associated with wearing UGG. In a period of heightened uncertainty, consumers seek reassurance to express all their real feelings and be their most authentic selves. Our key styles help the consumer access any feeling for the season and day.

This season, UGG has partnered with the renowned Crosby Studios to create a custom couch that not only embodies the style and comfort of our collection but also symbolizes the inside-to-outside duality. We have also joined forces with multi-hyphenate ambassadors who truly embody our values: boldness, provocation, free-spiritedness, and authenticity.

UGG AW22 collections invited Merry Lamb Lamb to participate in the #FEELSLIKEUGG campaign, which helps the consumer radiate self-expression through powerful, connected, and creative energy while capturing the joy they feel when wearing UGG.

How does UGG make YOU feel?