“So rather than talk about the 2 Gran Coupe itself, we introduced “option 2”—a choice to reject society’s expectations and rules (“option 1”) and instead forge your own way forward in life.”
From《Option 2》 by the Goodby Silverstein article
“You can follow their style, or define your own.”
From《This is Option 2. The first-ever BMW 2 Series Gran Coupé. Official TV Commercial》
“Manifested as a film, “Option 2” is a carefully crafted reflection of challenging the status quo. Each member of the cast was chosen for their boundary-pushing lifestyle, from artist trio Dear Ribane to electronic musician Merry Lamb Lamb to male pole dancer Dreger Robin Werner. Even the music is unconventional, featuring a Gqom track by South African producer DJ Lag created specifically for the piece.”
From《Option 2》 by the Goodby Silverstein article
Merry Lamb Lamb x BMW
Option 2 COMMERCIAL
In 2020, Merry was invited to a Goodby Silverstein production commercial shoot.
Director Terence Neale explains he first spotted Merry on Instagram. Being a model and musician herself, she will be a total fit for the concept of Option 2.
As the commercial mentions:
“You can work their way or yours. You can follow traditions or forget them.”
From《This is Option 2. The first-ever BMW 2 Series Gran Coupé. Official TV Commercial》
